Blogging Is Making A Comeback For Marketers
Despite the recent moves to integrate social media into search, social media is fleeting. Status updates flow like the river and are gone. To me, blogging (even on sites like Tumblr) gives more permanence to your thoughts and words. A blog allows you to build a platform and establish a presence in a way that status updates can’t. Of course the converse is also true. Blogging without social networks isn’t as effective either. It’s really got to be both - assuming your goals are to establish yourself or your brand. But obviously I’m biased.
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